Ethnic food – Love of the new
Our appetite for foreign flavours is no longer satisfied by just Indian and Chinese - we are looking further afield. And London in particular is now home to almost every type of cuisine on the planet...
The market for ethnic foods and rice is one of the fastest growing sectors within the UK food and drinks market. Research released earlier this year estimates it was worth around £1.64bn in 2009, a 10.4 per cent increase on 2008.
Spurred on by increased migration and a greater appreciation of other culture's food, big growth areas recently include Eastern European and Halal products, while the already well established Chinese, Indian, Asian and Afro-Caribbean markets continue to go from strength to strength.
The trade body World Foods Association (WFA), represents the UK companies that operate in the markets of ethnic food service, covering products from Asian, Oriental, Afro-Caribbean, East-European, Middle Eastern and Mediterranean countries.
